START HERE: Super vs Shares: Where Should Your Next Investment Dollar Go? episode artwork

EPISODE · Jul 16, 2026 · 21 MIN

START HERE: Super vs Shares: Where Should Your Next Investment Dollar Go?

from SugarMamma’s Fireplay · host Canna Campbell SugarMammaTV

Many Australians eventually reach the same crossroads in their wealth-building journey: Should I invest more money into superannuation? Or should I build wealth outside of super? In this week's Start Here episode, inspired by a listener question, we're unpacking one of the most important investing decisions you'll ever make. Using a real-life example of a 38-year-old investor with $372,000 in superannuation and a growing share portfolio, we explore the advantages and disadvantages of investing inside and outside super, including: ✔️ The tax benefits of superannuation ✔️ The power of flexibility and accessibility ✔️ Why inflation can dramatically impact your retirement goals ✔️ How to know if you're already on track for retirement ✔️ The difference between maximising wealth and maximising freedom ✔️ Why investing isn't always an either-or decision ✔️ The pros and cons of building wealth inside and outside super We also walk through retirement projections, discuss the risks of relying on a single wealth structure, and explore why many Australians deliberately build wealth both inside and outside superannuation. Most importantly, you'll learn how to think about your next investment decision through the lens of your goals, lifestyle and future financial freedom. Because sometimes the best financial decision isn't simply about maximising returns. Sometimes it's about creating more options for your future self. In This Episode Why there is no universal answer to the super vs shares debate Understanding retirement income in today's dollars versus future dollars How inflation quietly changes retirement planning Example projections for a 38-year-old investor The advantages of investing more into superannuation The disadvantages of locking away wealth until retirement The benefits of building passive income outside super How flexibility can become more important than tax efficiency Why many investors choose to do both Remember Financial freedom isn't about having the biggest portfolio. It's about having choices. 🎧 Have a money question you'd like answered on Start Here? Email your question and it may feature in a future episode of SugarMamma's Fireplay. [email protected] - strictly general advice only #Superannuation #Investing #RetirementPlanning #PassiveIncome #FinancialFreedom #ETFs #AustralianShares #MoneyPodcast #SugarMamma #FireplayPodcast 💡 If you want my help with your Budget or Money Mindset Want more support on your financial journey? Here’s how we can work together: The SugarMamma Budget & Cashflow AcademySick of living paycheque to paycheque or feeling overwhelmed by your money?This course includes aone-on-one appointment with me so I can personally help you.👉 Enrol here Money Mindset & Manifestation MentorshipJoin my program for ongoing support, clarity, and motivation around the way to show up and work on your financial goals and dreams, including attracting the life that you want. Get started here. 📚 My Books If you’re ready to deepen your financial knowledge, check out my books: Best Seller:The $1000 Project **Mindful Money](https://amzn.to/3RV0poc) Motivated Money by Peter Thornhill(a huge inspiration for me): Read it here (These are Amazon affiliate links to my own books.) 🌟 Stay Connected & Inspired Instagram:@SugarMammaTV — money, budgeting, cashflow & motivation Instagram:@CannaCampbellofficial — lifestyle, capsule wardrobe fashion, motherhood Substack Quiet Wealth: https://substack.com/@sugarmammaquietwealth Keynote speaking book via [email protected] TikTok:@SugarMammaTV YouTube:SugarMammaTV — over 500 bite-sized videos with more than 12 million views! Website:SugarMammaTV.com Don’t forget my other podcast:How Do They Afford That? 👉 Listen here ⚖️ General Advice Warning While we discuss financial topics, everything shared here is general information only — never personal, product, or investment advice. Always: Do your own research. Weigh up the pros, cons, fees, caps, taxes, and risks. Seek professional advice before making financial decisions. 📜 Financial Planning License Details The information in this podcast does not take into account your personal circumstances, goals, or needs. Always read relevant Product Disclosure Statements before acquiring any financial product, and seek independent financial advice where appropriate. Canna Campbell is an Authorised Representative and Financial Adviser of Links Licensee Services Pty Ltd (AFSL No. 700012 | ABN 97 678 975 589).  See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jul 16, 2026

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