START: Maanav Agrawal, CEO & Co-Founder, Memoir "Marketing campaigns from everything your team ships"

Shipping isn't the bottleneck anymore. Attention is.Maanav Agrawal kept seeing the same pattern.Some of the coolest products weren't getting the attention they deservedMeanwhile, companies that consistently shared what they were building were generating inboundHe'd lived it himselfHe saw it in other industries like real estateHe saw it across his YC batch and among founders generallyThe problem wasn't always the product.It was making sure people knew the product existed.So he and Co-Founder Jason Zhan built Memoir (YC P26)A marketer with the soul of an engineer. Memoir connects to your product source of truth and understands what changed, why it matters, who should hear about it, and how to tell the story.A new feature shipsA PR worth talking about gets mergedA meaningful update goes liveMemoir turns it into:→ Social posts → Blogs → Changelogs → Demo videos → Customer updates → Launch contentAll in your company's voice.They built it for themselves: Engineers who love buildingBut, like most founders, don't always have time to build in public.Now they don't have to.The work speaks for itself - automaticallyMemoir turns product velocity into market velocity🎙️ Maanav Agrawal, CEO & Co-Founder, Memoir on Fondo START 00:53 "Shipping is not the bottleneck, attention is."01:19 How Memoir connects directly to GitHub and monitors product changes01:38 Deciding which product updates are important enough to share publicly02:03 Keeping founders in control with approval before publishing02:40 Why some of the best products never get the attention they deserve03:20  The challenge facing startups without dedicated marketing teams03:49 Why engineering teams move faster than marketing teams can keep up05:17 The original YC idea: developer infrastructure and latency optimization05:58 The realization that marketing was the biggest bottleneck in real estate06:18 The insight behind Memoir: unify engineering velocity and marketing velocity‍Check out trymemoir.ai‍