START pod: Naman Bansal & Shreyans Jain, Cofounders, Manicule: "AI Native Developer Relations"

Most companies don't realize they have a documentation problem until everyone already depends on it.Customers use it. New hires use it. Engineers use it.And when documentation falls out of date, the whole system starts working against itselfPeople stop trusting what they're readingTeams lose contextAnd nobody can fix it, because the problem is everywhere at onceThe longer it goes unfixed, the harder it is to untangleThat's the opportunity Manicule sawThey're building an AI-native DevRel company for developer tools - owning documentation, technical content, GEO, and distribution across social channels.The premise isn't that AI should replace expertise. It's that expertise should scale.Their AI agents audit and test at scale. Their humans own the architecture, the writing, and the creative direction.Every review improves the systemEvery project creates more context. Every iteration raises the barWhat started as a highly manual business - helping developer companies create better technical content - has become a scalable AI-native operationToday, Manicule works with some of the fastest-growing developer tool companies - including Supermemory, Greptile, and Reducto - has scaled fast over the last few months, and has more demand than it can take on.Not because they publish more content. Because they help developer companies create content developers actually trust.🎙️ Naman Bansal & Shreyans Jain Co-founders of Manicule (YC P26) on Fondo START00:57 What Manicule is building03:43 The Supermemory customer that changed everything04:47 Building startups together in high school05:55 Early pivots, recruiting agencies, and first revenue06:18 Applying to YC as teenagers07:24 Lessons from being the first engineer at Supermemory08:49 How DevRel became a growth engine09:54 Why long-form content beats viral marketing10:53 Growing Manicule 6× and crossing $60K MRR12:17 Why developer documentation is often broken13:19 How AI changes go-to-market without replacing quality14:42 The biggest misconception about GEO16:00 What founders misunderstand about getting into YC17:42 The hackathon that led to YC19:05 Turning a manual agency into an AI-native company21:33 Building toward $5M ARRlearn more at manicule.dev