Start Small, Stay Real, and Stop Getting Stuck

Starting small might just be the secret to finishing big.In this episode, Mark and Nick unravel why we put things off and what actually gets us going again. From Russian waiters and half-built projects to marketing fails and metaphorical underpants, this conversation dives deep into why business owners feel stuck, and how to unstick themselves.We also explore why “just being better” isn’t the real answer, and how radical authenticity, not polished perfection, is your smartest business move. If you're done with burnout, busywork, and trying to outdo everyone else, this episode is your reset button. You'll walk away with smarter ways to get started, finish strong, and finally build a business that feels like freedom again. This one’s for every business owner staring at a to-do list they never started.In today's podcast, Mark explores:Why procrastination hijacks your brain and how starting small can stop the spiral (00:38)The power of a 5% start and how it  flips your brain into finish mode (04:00)Why chasing “better” is exhausting and how “being different” is your shortcut to standing out (07:28)How authenticity beats strategy and why “copycat marketing” falls flat (10:55)Why pretending to be someone else is draining your mojo (14:27)A question to ask when your business feels off (18:18)----------About the Families in Business Podcast The Families in Business podcast is for family business owners who want to grow a thriving business together, without sacrificing the relationships that matter most.Each week, Mark and Caroline Creedon bring you honest conversations about the real challenges and opportunities that come with running a business as a family - from scaling and systems, to succession planning, to making sure the business serves your life and not the other way around.Whether you're in the early growth phase or thinking about passing the business on to the next generation, this podcast will give you practical strategies and a fresh perspective on the family business journey.----------About Your Hosts Mark and Caroline Creedon are business coaches with over three decades of hands-on experience helping Australian business owners build companies that give them more time, money and freedom. They understand the unique dynamics of running a business with family - because they live it themselves.----------Subscribe for More New episodes drop every week. Subscribe so you never miss practical advice on growing your family business, planning for the future, and building something that lasts.----------Enjoyed this episode? If this episode resonated with you, please leave a comment or review. It helps other family business owners find the show and join the conversation.