Start the Week: Forbes and Inc in Aussie head-to-head; the Optus hack; underwhelming AFL ratings; blood on the ASX episode artwork

EPISODE · Sep 25, 2022 · 42 MIN

Start the Week: Forbes and Inc in Aussie head-to-head; the Optus hack; underwhelming AFL ratings; blood on the ASX

from Unmade: media and marketing analysis · host Tim Burrowes and Damian Francis

Today’s topics:Business media’s new battleground as Forbes and Inc both come to Australia;The Optus brand after the hack;How a one-sided Grand Final meant lower AFL ratingsPlummeting prices for media stocksDamo’s last dance (and Unmade’s next events)Today’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at [email protected] reading on today’s topics:Australian Financial Review: New business publication to target aspirational eyeballs;Mumbrella: Forbes Australia CEO on what the brand offers advertisers;The Australian: Rift widens over $50m Judith Neilson Institute for Journalism prize;Unmade: Reputation crisis for Optus The New Daily: AFL grand final’s TV audience was a ratings disaster;The Australian: Local content quotas on streaming platforms will cause bottlenecks: Disney chiefAudio production on Media Unmade was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.Message us: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com

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Start the Week: Forbes and Inc in Aussie head-to-head; the Optus hack; underwhelming AFL ratings; blood on the ASX

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