EPISODE · Feb 19, 2023 · 18 MIN
Start the Week: Meta launches paid verification; Results season unpacked; How media companies are prepping for a downturn
from Unmade: media and marketing analysis · host Tim Burrowes and Abe Udy
Welcome to Start the Week, our Monday morning scene-setter for the week ahead.Today:* Meta launches paid verification (but that’s not the bit worth paying for);* Adland prepares for the downturn;* What to expect in the last big week of results seasonToday’s episode feature Tim Burrowes and Abe UdyFurther reading:* Meta Newsroom: Testing Meta Verified to Help Creators Establish Their Presence* The Australian: ABC’s triple apology to Kamahl over Phillip Adams tweet misses the mark* Australian Financial Review: News Corp’s REA asks workers to go into ‘negative leave’ to cut costs* Australian Financial Review: Why TV execs aren’t (too) worried about a 22pc plunge in ad spend* Unmade: Southern Cross Austereo has had its worst ever start to a financial year. Can Listnr change the trajectory?* Unmade: Profits begin to fall as Seven West Media prepares for a chilly 2023* Australian Financial Review: HT&E’s biggest investor sees benefits to media consolidationAudio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.Message us: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com
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Start the Week: Meta launches paid verification; Results season unpacked; How media companies are prepping for a downturn
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