Start the Week: Musk's 'thermonuclear' threat to advertisers; Nine to extend tennis deal as cricket bidding begins; ABC shakeup

Welcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead.Today:* Twitter lays off half its staff, including most of the Australian team* Musk threatens ‘thermonuclear’ retaliation against marketers who cancel advertising;* Nine closes in on tennis rights extension as cricket bidding opens* The ABC prepares for radical management restructureToday’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at [email protected] reading:* Australian Financial Review: Nine on verge of new Australian Open deal, as Cricket accepts bids* Sydney Morning Herald: ABC boss David Anderson to restructure organisation, shift to BBC model* Marketing Week: Mark Ritson - Five lessons on how not to do pricing from Elon Musk’s TwitterAudio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.Message us: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com