Start the Week: SCA seeks alternative buyers; SXSW Sydney report card; Performative good

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* We discuss the first outing of SXSW Sydney;* What we learned at the Seven Upfronts;* Radio wars as Southern Cross Austereo courts investors;Further reading:* The Australian Financial Review: Southern Cross courts wider interest as board reviews ARN deal* Unmade: Value adds and valuing ads* Unmade: Seven’s spotlight* Unmade: What good is doing good? Leo Burnett's Catherine King on what the public expects from brandsToday’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.Time to leave you to start your week.Production was by Seja Al Zaidi with editing courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: [email protected]’ll be back tomorrow with Tuesdata.Toodlepip…Tim [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com