"Start-Ups Are Marketing Projects" The Inventive Journey Podcast For Entrepreneurs w/Jeff Seckendorf

I believe there are two reasons to do a start-up. One is you are passionate about something. You want to do a company and, you are willing to ram your idea down the throats of potential clients. That was UTD. The second reason is you see a niche and, you fill it. And that is, coach me strong. So I have had the opportunity to do both of these. You're passionate about something. Create a new product and try to market it. Be open to a niche. Create it, fill it, and then try to market it. The commonality of those two things, it does not matter which one you do if you are willing to go the long road for either one. The commonality is business start-ups are marketing projects.