Start With Clarity: How ClearCo Built Their Brand Foundation | The Debrief with CMO Rhiannon Staples

This rebrand started with a new CMO and a 20-year-old company ready for change. It ended with real diamonds given away in a crowd. Here's everything in between.In our latest episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Rhiannon Staples, CMO of ClearCo, to walk through the rebrand that brought their brand identity in line with who they'd actually become. From building a structured agency selection process to rallying an entire organization around a new vision, Rhiannon shares what it really takes to lead a rebrand from the inside.Tune in to hear:How to take the guesswork out of choosing a branding agencyWhy a rebrand is the foundation, not the finish lineHow a structured agency process keeps busy senior stakeholders aligned and on trackWhat a brand-led activation looks like when the concept is truly dialed inIf you're a B2B marketing leader ready to build a brand foundation that lasts, this one's for you.---Episode Resources:Check Out ClearCo in ActionLearn more about 301 Walsh (Events)Learn more about Craft&Crew (Web Dev)---Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.STAY IN TOUCH:Subscribe to our YouTube channelFollow us on LinkedInSubscribe to our newsletterFollow us on Instagram