Start with the customer: Startup failure is almost never about product failure

from CambridgeJBS · host CambridgeJBS

Cambridge MBA 2008 Kristof Pelckmans talks about the lessons that he has learnt from pursuing three different entrepreneurial ideas at the same time, including how he drew inspiration for his company from a visit to the butcher shop. An interview with Conrad Chua, Head of Marketing and Admissions for the Cambridge MBA.

Episode metadata supplied by the publisher feed · Published Feb 5, 2013

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Start with the customer: Startup failure is almost never about product failure

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