"Start With What You Have" Denzel Turner on Building Black Fridays

Ep #118 — "Start With What You Have" Denzel Turner on Building Black Fridays PodcastPart of noseyAF's 31 Days of Black Business series 🖤What if the podcast you started on Zoom during 2020 became the reason you're now running black-owned business bus tours through Detroit?Denzel Turner built Black Fridays — a podcast with 200+ conversations with Black entrepreneurs — out of a need to get civically engaged after George Floyd's murder, and it's since grown into brand deals, a coaching business, and a literal bus full of people spending money at Black-owned shops. This is the episode that kicked off the whole 31 Days series — Denzel is the one who put me ontoBlack Business Month in the first place.What We Talk AboutHow Denzel went from doing Instagram Live in 2020 to building a 200+ episode podcast library, starting with nothing but Zoom and a free audio hostWhy he started the Black Friday Bus Tour — a day-after-Thanksgiving event that's routed $7,000+ directly into Black-owned businesses across three toursThe unexpected turn: his "cheat code" theory of podcasting — that the show itself is marketing, and the real business lives on the back end (coaching, consulting, brand deals, speaking)If you love origin stories that start with "I just used what I had," this episode is for you.All about Denzel TurnerYou're gonna love Denzel he's a Detroit-rooted, self-taught, community-first media guy. He's been podcasting for almost six years, interviewed 200+ Black business owners, and still edits, hosts, and grows Black Fridays with the same "start with what you have" mentality he started with.Things We MentionedBlack Fridays Podcast — blackfridayspod.comThe Black Friday Bus Tour (Detroit, held day after Thanksgiving, Feb, and April)Glamaholics (Detroit-based beauty brand founded by Mia Ray)My Fav Episode of Black Fridays Podcast (so far!)Chapters:00:11 - Introduction to Black Business Month06:07 - Spotlighting Black Entrepreneurship08:35 - Exploring Black-Owned Businesses: The Birth of Black Fridays20:08 - The Importance of Marketing and Self-Promotion for Business Owners27:04 - Leveraging Technology for Business Growth29:40 - The Business of Podcasting37:26 - The Importance of Black-Owned Businesses in Our Communities41:10 - Community Building and Podcasting InsightsConnect with Denzel TurnerIG: @blackfridayspodcastWebsite: blackfridayspod.comYouTube: Black Fridays PodcastnoseyAF Black Business Series is supported by:Off the Grid- grow your business with no social media, y’all!! Thanks for supporting the project! Off the GridStay Connected :📬 Get the noseyAF Dispatch → Subscribe here 🏡Grab the Good Neighbor Playbook → Download it freeMore ways to connectEmail: [email protected] on IG: @stephaniegrahamListen to more episodes: noseyaf.comSupport & FeedbacknoseyAF is listener-supported — thank you for being here. 💛 ⭐Rate & Review the Show📣 Share noseyAF with a friend who needs to hear thisEpisode Credits: Produced and Hosted by Stephanie GrahamLyrics: Queen Lex | Instrumental: Freddie Bam FamCover Art: Emma McGoldrick