EPISODE · Sep 29, 2018 · 19 MIN
Start With Why
from Motivation Minute · host Spencer Harro and Jeriah Miller
Start With Why: How great Leaders Inspire Everyone to Take Action (Simon Sinek) - Marketers heavily rely on manipulation, not relationship, to generate sales - Comparing features doesn't help a customer's decision. Your story is key. - People don't buy your what you do, they buy why you do it
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