Starting a Clothing Brand is Easy… Making Money is Hard (But We Cracked It) | #102

🎙️ Podcast EpisodeWhat happens when three school friends borrow money, fly to Delhi with almost nothing, and come back with a suitcase full of second-hand clothes?They built Old Town - one of Kerala's most aesthetic thrift and surplus stores.In this episode we go deep with the co-founders of oldl Town on:→ What thrift and surplus actually means→ How they went from WhatsApp groups to a physical store→ The 3 months with zero sales - and what kept them going→ One reel that took them from 6K to 25K+ followers in a week→ Why North India customers started taking trains to visit them→ What's next: website launch, drops strategy, and scaleIf you're building a brand in Kerala or thinking about e-commerce - this is worth your time.