Starting a New Chapter with Wen-Jay Ying

In this episode, you will hear from Wen-Jay Ying, Founder of Local Roots, a modern CSA that recently ended its core operations after 14 years. Wen-Jay discusses her journey, starting from her passion for local food and her decision to create a business that supports organic and sustainably grown ingredients. She highlights the challenges faced during the pandemic, including increased demand and operational stress. Despite the success, Wen-Jay decided to pivot and is now focused on new business ideas. If you are looking to pivot or start a new chapter, this episode is for you!

Episode 365 of the Portfolio Career Podcast podcast, hosted by David Nebinski, titled "Starting a New Chapter with Wen-Jay Ying" was published on March 27, 2025 and runs 47 minutes.

March 27, 2025 ·47m · Portfolio Career Podcast

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Summary

In this episode, you will hear from Wen-Jay Ying, Founder of Local Roots, a modern CSA that recently ended its core operations after 14 years. Wen-Jay discusses her journey, starting from her passion for local food and her decision to create a business that supports organic and sustainably grown ingredients. She highlights the challenges faced during the pandemic, including increased demand and operational stress. Despite the success, Wen-Jay decided to pivot and is now focused on new business ideas. If you are looking to pivot or start a new chapter, this episode is for you!

Episode Description

In this episode, you will hear from Wen-Jay Ying, Founder of Local Roots, a modern CSA that recently ended its core operations after 14 years. Wen-Jay discusses her journey, starting from her passion for local food and her decision to create a business that supports organic and sustainably grown ingredients. She highlights the challenges faced during the pandemic, including increased demand and operational stress. Despite the success, Wen-Jay decided to pivot and is now focused on new business ideas. If you are looking to pivot or start a new chapter, this episode is for you!

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