Starting a Product-Based Business with Kerrie Fitzgerald

As you may already know, my husband and I are the founders of the CEO box -- an online gifting service for entrepreneurs. But truth be told, I would not be sitting in the CEO box office recording this episode if it weren’t for Kerrie Fitzgerald. Kerrie is a subscription box, product, and e-commerce guru who helps product-based businesses increase their sales and grow a 6-figure brand. She successfully sold her first business, the Dapper Dog subscription box, after reaching 6-figures in just 2 years. She joins the podcast today to share her wealth of knowledge about starting a product-based business. In this episode, we discuss all the juicy details from building inventory, branding, and how you can leverage your service-based brand to branch into products. Kerrie also shares her expert opinion on the top 3 things you need to focus on when launching your business. Whether you’re an online service provider looking to branch into e-commerce, or you’re wanting to hit the ground running with your product-based business, this episode with Kerrie is a must! Tune in and start taking notes as Kerrie shares her valuable insight through lessons learned as a successful e-commerce entrepreneur. “I always tell people to find something that solves a pain point for someone, know your ideal customer, and then validate your business idea with that person.” - Kerrie Fitzgerald Here’s a closer look at the episode:Why Kerrie was a big reason I joined a mastermindKerrie’s business journeyWhat selling her business was likeLeveraging your service-based business to branch into productsThe importance of focusing on one social media platformWhy you need to set up your email marketing and automationWhy SEO mattersThings you need to think about when launching a product-based businessThe importance of validating your ideaBuilding your initial inventory Resources:Kerrie’s website: https://kerriefitzgerald.com/ Kerrie’s Instagram: https://www.instagram.com/kerrie.a.fitzgerald/ The 6-Figure Product Business Podcast: https://podcasts.apple.com/us/podcast/the-6-figure-product-business-podcast/id1539990265