Starting a Record Label in 2026 - "Finding & Signing Artists" - Part 4

One of the most intimidating questions new label owners face is: How do I actually find artists for my record label? And right behind it: How do I even approach an artist without feeling awkward or unqualified? PRESENTED BY LANDR - landr.com/otherrecordlabels In Episode 4, Scott breaks this down in the most practical—and human—way possible. Instead of chasing hype or cold-pitching strangers, he explains why the healthiest labels grow slowly, organically, and through genuine relationships. This episode explores: Why most labels start with the founder’s own music or close community How to “expand your radius” from friends to friends-of-friends to wider scenes Matching your label’s stage with artists at the same point in their career Using Bandcamp as a powerful (and underused) artist discovery tool Why community matters more than connections The right mindset for approaching artists: being a fan first, always Scott shares real stories from his own label’s early days and explains why starting from authenticity—not opportunity—is the foundation of long-term trust, sustainable growth, and meaningful releases.