Starting a Social Media Program - Episode 23

The social media evangelists are preaching: "Social media is the way, the truth, the light!" But is it right for your business? And if it is, how do you get started? Guest expert David Berkowitz is Director of Emerging Media & Client Strategy for 360i, a social media marketing company based in New York. In this episode of Power to the Small Business, David explains how get a social media program started and how to analyze whether or not a particular channel is for you. David says that while most of these tools are free, the time commitment can be enormous. You can find complete show notes and links on the blog: http://themarketingspot.blogspot.com/2009/01/starting-social-media-program.html