Starting an Independent Ostomy Clinic—A WOC Nurse-Led Business Model episode artwork

EPISODE · Jun 17, 2025 · 54 MIN

Starting an Independent Ostomy Clinic—A WOC Nurse-Led Business Model

from WOCTalk · host WOCN Society

About the Speakers:Dr. Thureiyya K. Rodriguez, DHA, MSN, CWOCN, has over two decades of experience in healthcare and specializes in wound, ostomy, and continence nursing. Dr. Rodriguez’s experience spans beyond inpatient and outpatient nursing. She has an extensive range of knowledge and expertise in staffing methodology and leadership nursing. Dr. Rodriguez’s experience in nursing practice and healthcare administration, combined with her tenure in both federal and private healthcare sectors, equips her to offer comprehensive and tailored solutions. Dr. Rodriguez has peer-reviewed publications in Nursing Made Incredibly Easy and is an active peer reviewer for Wolters-Kluwer: Advances in Skin and Wound Care. She is actively involved in the Northeast Region WOCN (NER WOCN) and National Society of Leadership and Success (NSLS). She is the owner of Thureiyya Rodriguez RN, PLLC and North-Browne Consulting Services.Katie Cesario, MA, RN, CWOCN, became a nurse in 2005 after obtaining her BSN from Pace University. She started her career at Visiting Nurse Service of New York as a public health nurse intern. In 2009, she received her Master’s Degree in Nursing Education from Pace University and soon after took a position as Orientation Nurse Instructor at VNSNY. In 2013, she studied at the Cleveland Clinic to become a Wound, Ostomy, Continence Nurse. In 2015, she took a WOC nurse position at New York Presbyterian, Columbia University Medical Center. In September 2018, she joined the WOC nurse team at NYP, Brooklyn Methodist Hospital. She held the Secretary position for the Metro NY Affiliate of the WOCN Society from January 2021-December 2022. Since 2019, she has served on the skin and wound care advisory board for Coloplast. Presently, she is embarking on a new path in her career by starting her own private nursing business for wound and ostomy patients and their caregivers, Katherine Cesario RN, PLLC. In this new role, she is most excited to combine her background in home care and education with her dedication to help people living with wounds and ostomies.Editing and post-production work for this episode was provided by The Podcast Consultant.

Episode metadata supplied by the publisher feed · Published Jun 17, 2025

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In this episode of WOCTalk, we’re joined by Dr. Thureiyya Rodriguez and Katherine Cesario to explore how they opened a WOC nurse-led ostomy clinic using an independent, entrepreneurial model in Manhattan. They share their journey—from the inspiration behind opening the clinic to navigating billing, supply sourcing, legal considerations, and growing a sustainable practice. They offer practical advice for nurses interested in starting their own business including legal issues, insurance, marketing, and mentorship. Plus, they offer a glimpse into what they are hoping for next, including research, educational content, donation initiatives, and incorporating AI and telehealth into their care model. The WOCN® Society does not endorse or support products or services.

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Starting an Independent Ostomy Clinic—A WOC Nurse-Led Business Model

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