EPISODE · Oct 1, 2022 · 51 MIN
Starting and Scaling a Competitive Intelligence Program w/ Leaders From Freshworks, Zscaler, and 6sense
from Healthy Competition: Product Marketing | Competitive Intelligence | Strategy · host Andy McCotter-Bicknell
If you only listen to one podcast episode about Competitive Intelligence—make it this one. We dive deep into starting and scaling a Competitive Intel program with: Tracy Berry: Director of Competitive Intelligence & Communication at Freshworks Mitesh Shah: Sr. Director of Competitive & Technical Marketing at Zscaler Paul Osmond: Sr. Director of Market & Competitive Intelligence at 6sense This thing is jam-packed with value. It'd be a disservice to try and summarize it. Just jump in. Follow Tracy: LinkedIn Follow Mitesh: LinkedIn Follow Paul: LinkedIn Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 100+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.
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Starting and Scaling a Competitive Intelligence Program w/ Leaders From Freshworks, Zscaler, and 6sense
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