Starting iGaming Business with no experience | Bet It Drives Show ft. Helen Walton | by GR8 Tech

Can a beauty industry exec really reinvent iGaming? In Episode 2 of Bet It Drives, GR8 Tech CSO Yevhen Krazhan rides with Helen Walton, Founder & CCO of G.Games, to unpack her journey from global beauty brands to building a 200-title iGaming studio with an 80-person flat team.On the road through London, Helen shares the soundtrack to her career, the harshest customer feedback she’s ever faced, and the iGaming buzzwords she’d ban for good. Bold, unfiltered, and refreshingly human—this episode proves the scenic route can be the fastest way forward.Powered by GR8 Tech (https://gr8.tech/)