Starting, Selling, Buying Back and Selling Frank PR Again with Graham Goodkind episode artwork

EPISODE · Feb 12, 2025 · 39 MIN

Starting, Selling, Buying Back and Selling Frank PR Again with Graham Goodkind

from The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs · host Barnaby Cook

summaryIn this conversation, Graham Goodkind shares his journey from working in PR to founding Frank PR, discussing the challenges and triumphs of growing the agency, navigating acquisitions, and ultimately transitioning to employee ownership. He reflects on the lessons learned throughout his career, the importance of creativity in business, and his current role in guiding the agency's future.takeawaysGraham Goodkind's career began with work experience in PR.He founded Frank PR in 2000, celebrating 25 years in business.Growth in the early years was rapid due to bold campaigns.Selling the agency involved navigating complex acquisition processes.The buyback of Frank PR was motivated by a desire for control.Employee ownership was seen as a legacy for the team.Goodkind emphasizes the importance of creativity in PR.He enjoys a balanced work life, focusing on strategic input.The agency's culture has been key to its success.Goodkind continues to mentor and advise other businesses.Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/Join The Exit Plan mailing list: http://eepurl.com/iC8sIY

Episode metadata supplied by the publisher feed · Published Feb 12, 2025

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Starting, Selling, Buying Back and Selling Frank PR Again with Graham Goodkind

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