Starting with One: Ep 14 – Special Edition – Looking for the Silver Lining with Ian Ash

Ian Ash, co-founder of market research agency DIG Insights, joins Robin and Al in a discussion addressing the changing consumer landscape during the current Covid-19 outbreak. Ian reviews the findings of DIGs ongoing tracking studies which take a deep look into consumer responses to COVID-19 and how this has impacted behaviours and perceptions. Looking for new ways to innovate and adopting new attitudes in the current environment is the key to economic advantage & recovery.