Starting your own cosmetic clinic: From plan to practice

Starting a cosmetic clinic involves far more than choosing a treatment menu and opening the doors. Part one of this two-part series on The Aesthetic Shift podcast explored the key considerations before taking the leap. In this second instalment, Kelly Beasy (HealthCert educator, nurse practitioner, and clinic owner) takes a look at what comes next. From developing a business plan and defining your target demographic to choosing a location, building your brand and navigating marketing requirements, there are many moving parts to consider. This episode discusses the importance of starting small, managing inventory and expenses carefully, and knowing when it makes sense to invest in additional treatments, devices, or staff. Just as importantly, building a successful clinic is about building relationships. Creating a positive patient experience, developing a professional network, and establishing a loyal client base can all contribute to sustainable growth. Kelly shares practical insights drawn from her own experience of building and running a cosmetic clinic, including some of the easily overlooked details that can make a difference to day-to-day operations. Tune in for Kelly’s advice on taking your cosmetic clinic from idea to reality. Prefer a visual format? Watch this podcast here. Missed part one? Catch up here. Next steps in your learning journey 🎓 Short Courses in Aesthetic Medicine Explore single-topic CPD courses in focused areas of cosmetic medicine for GPs and nurses. Complete in less than 10 hours, from $195. ➡️ Browse Short Courses > 🎓 Certificate Courses in Aesthetic Medicine Dive deeper with our university-assured, structured Professional Diploma pathway to elevate your skills in primary care aesthetic medicine. ➡️  Explore Certificate program >  🎓 HealthCert 365 subscription Prefer flexible learning across many topics? Access 4,000+ CPD hours on-demand with HealthCert 365 — anytime, any topic, one flat annual fee. ➡️ Discover HealthCert 365 >