Starting Your Own Publishing Company: Myth vs. Reality episode artwork

EPISODE · Mar 14, 2025 · 17 MIN

Starting Your Own Publishing Company: Myth vs. Reality

from Book Marketing Tips and Author Success Podcast · host Penny C. Sansevieri and Amy Cornell Author Marketing Experts

Should you start your own publishing company? Word seems to be getting around in author circles that this may be the key to unlocking greater credibility, bookstore access, or even “jumping the line” beyond the self-published category. But is that really true? In this episode, we break down the myths and realities of becoming your own publisher, exploring when this strategy works—and when it doesn’t. We’ll also lay out what truly makes an author successful, so you can make the best decision for your publishing journey. If you’ve ever wondered whether launching your own imprint is worth the effort, don’t miss this insightful episode!Send us your feedback!Preorder Think Local Sell Global and claim your free Local Buzz Blueprint, a customized local visibility plan with personalized outreach ideas, pitch angles, and ready-to-use marketing tools built around your book and community! Offer ends July 31.📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts. Your reviews help more authors discover the show.💬 Don't use Apple Podcasts? Email your review to [email protected] and we'll feature it on our website.

Episode metadata supplied by the publisher feed · Published Mar 14, 2025

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Should you start your own publishing company? Word seems to be getting around in author circles that this may be the key to unlocking greater credibility, bookstore access, or even “jumping the line” beyond the self-published category. But is that really true? In this episode, we break down the myths and realities of becoming your own publisher, exploring when this strategy works—and when it doesn’t. We’ll also lay out what truly makes an author successful, so you can make the best deci...

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Starting Your Own Publishing Company: Myth vs. Reality

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