Starting Your Personal Brand
from SUREFIRE SELLING Hosted by Jonathan Taylor
One of my all time favorite marketing books is Seth Godin's Purple Cow. The premise is simple. No one notices a brown cow. But what if there was a purple cow out grazing in a field as you drove by? You start to notice right? Branding yourself in your business is all about creating a purple cow for your prospects and clients. Tonight, we discuss ways to brand yourself as a "purple cow" in your niche market. For more sure-fire selling strategies visit my blog at www.jonathantaylor.wordpress.com
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