Startup Funding Espresso – Early Stage Traction

Early Stage Traction Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In the very early stage of the life of a company, traction can be more than just revenue growth Here are some key traction points to look for. The founder has an idea. The founder has an idea and a pitch deck. The founder has an idea, a pitch deck, and an MVP or minimum viable product The founder has an idea, a pitch deck, an MVP, and a customer. The founder has an idea, a pitch deck, an MVP, and a customer with revenue. The founder has an idea, a pitch deck, an MVP, and a customer with revenue that is growing. The founder has an idea, a pitch deck, an MVP, a customer with revenue that is growing, and a repeatable process for signing up customers. By breaking the early stage into phases, one can better understand if the startup is making progress. Startup investors look for signs of traction and momentum in the deal before investing. Consider this more nuanced version of traction in assessing very early-stage startups. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.