Startup Funding Espresso – Help the Investor Understand Your Pitch

Help the Investor Understand Your Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Investors hear a great number of pitches. In each pitch, the investor must figure out what the startup is doing and if it meets their investment criteria. In pitching, an investor considers these steps to help the investor understand your startup: State clearly what the startup does. In fact, state it in 5-7 words so the investor has a clear understanding. Show a picture of it, if possible. State the value proposition. This shows how the product is different from the competition. Use analogies and metaphors to explain complex technical products so non-technical people get a sense of it.. Identify your target market and your ideal customer profile. Show the customer ROI from using the product. Investors want 10X improvements over the competition, not 10% increases. Show not only a large available market but also an initial beachhead market that you have already established. Display the team and call out the skills each one brings to this startup. By providing a few clear points in the presentation, the investor can more easily grasp the basics of the startup. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.