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EPISODE · Sep 18, 2025 · 2 MIN

Startup Funding Espresso – Incentives for Investors

from Investor Connect Podcast

Incentives for Investors Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Closing the fundraiser can sometimes be a challenge. In down markets and uncertain economic conditions, investors hesitate to commit. Consider incentives for investors to move the fundraising to a close. Here are some key incentives: Offer advisor shares to investors who invest above a minimum amount. This gives the investor additional shares in return for their support. Negotiate the value of the advisor shares based on the work the investor will provide. Offer warrants to investors who invest within a certain time period. Warrants give the holder the right to additional shares. Finally, consider adding preferences to the terms sheet for investors who come into the round. Preferences give the investor dividends, which in most cases will be accruing rather than paying out. Put a deadline on the incentives to move the investors to action. Consider a deadline in the 1-2 month range. Consider these incentives to close investors to finish the round. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.

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