Startup Funding Espresso – Lead Users in Ideation

Lead Users in Ideation Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Lead users are the early pioneers looking to solve a problem. They face problems that need to be solved in advance of the general market providing a solution. Lead users start well ahead of the mainstream market so they create their own solutions. They can be a great source of inspiration for startups seeking new business opportunities. To use lead users for your ideation process, consider the following: Identify the problems to be solved. Look for the leading edges of a new market. This is often not in the mainstream market but rather a niche market. Identify lead users in the niche market that are already working on a solution. They are often found in research labs, academic institutions, and other startups. Create a set of interview questions. Interview the lead users to capture their proposed solutions. Collect the resulting interviews and analyze the various approaches and strategies they used. Share the results in a report with others on the team. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.