Startup Funding Espresso – Preacher Prosecutor Politician

Preacher Prosecutor Politician Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In pitching your startup you can frame the pitch in several ways. Consider the preacher, the prosecutor and the politician as a framework for how to position your pitch. Preacher mode is when your basic beliefs are in jeopardy. You deliver a sermon to protect and promote your ideals. In the startup world this viewpoint is used in pitching an impact investment. Your thesis is that the world needs to be improved and your startup is a part of that movement. Prosecutor mode is used to prove something wrong. You make the case that your solution is better than the existing standard. In the startup world this viewpoint is used in pitching in a competitive market. You need to make the case that the competition is not succeeding but your startup's solution will do so. Politician mode is used to win over the audience. You play to their interests. In the startup world you show how your startup will be successful and make a great return for the investor. This technique is most often used with startups that are in a growth sector. One in which the investors believe the sector will continue to grow. Consider how to position your startup and which of these frameworks will work best. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.