Startup Funding Espresso – Showing Traction at the Seed Level

Showing Traction at the Seed Level Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. At the seed stage, the product is just going into the market. The customer engagement is beginning. Here are some steps to show traction at the seed level: Show signs of repeatability. This can come in several forms as follows: Customers are using the product repeatedly. Show daily, weekly, and monthly active uses. Customers are buying the product repeatedly. Show the number of customers making repeat purchases. Show a repeatable process for acquiring new customers. This could be a sales funnel with a repeatable process for acquiring and closing. Show partners providing leads repeatedly. Show qualified leads coming from the sales funnel repeatedly. Also, virality is a good measure at the seed level. Show how many customers are referrals from existing customers. This demonstrates that customers are happy with the product and tell others about it. In short, the startup has business processes in place for acquiring and retaining customers, and it's working. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact [email protected] Please follow, share, and leave a review. Music courtesy of Bensound.