Startup Jazz #1: The $2.6B Pitch — How Looker Won with Speed and LookML

Looker turned SQL and a quirky language called LookML into a $2.6B outcome—and a cult following. In this kickoff to Startup Jazz, we reverse-engineer how a small team beat dashboard fatigue, won over data teams, and built a category by obsessing over speed, clarity, and customer love. You’ll hear the pivotal product bets, the GTM experiments that actually moved revenue, and the culture rituals that made execution feel inevitable.