Startup Nation__ ep_12 Марат Толыбай

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В 12-м выпуске авторской программы о технологическом предпринимательстве основатель Activat VC Марат Толыбай разбирает ключевой этап в жизни любого стартапа — достижение Product-Market Fit (PMF). Вы узнаете, почему нельзя масштабировать бизнес до подтверждения PMF и какие конкретные цифры хотят видеть венчурные инвесторы. В этом выпуске: • Суть PMF: как понять, что продукт действительно нужен рынку; • Метрики удержания: нормативные показатели Retention Rate и Churn Rate для B2B и B2C; • Органический рост: как сарафанное радио снижает расходы на маркетинг; • Юнит-экономика: почему соотношение LTV к CAC должно быть не менее 3:1

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Startup Nation__ ep_12 Марат Толыбай

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