Startup Reality for Black Women Entrepreneurs

Everyone shares the highlight reel of entrepreneurship — but not the breakdowns behind it. Amber Epperson opens up about the real journey, the mistakes, and the mindset shifts that changed everything.Host Linette Cottrell talks with Amber Epperson, Founder and Scent Strategist of The Scented Vine, about building a business at the intersection of storytelling, science, and scent — while navigating money trauma, self-doubt, and the emotional ups and downs most entrepreneurs hide.In this episode, we discuss:The truth about the first five years of business no one talks aboutHow money trauma silently impacts business decisionsMindset shifts that helped Amber move forward after mistakesBuilding a brand rooted in storytelling, science, and sensory experienceLearning from failures instead of masking the struggle👉 Follow the podcast and share it with a sister who needs this conversation. We’re on a mission to help Black women make it through the first five years in business — and thrive far beyond them.Episode Resources:EmpowerHER Business Podcast, Host - Linette CottrellWebsite: http://www.empowerherbusiness.us Success Journal:  https://tinyurl.com/46bu7kp4 Shop: https://www.empowerherbusiness.us/category/ehb-her-merch Speaking & Sponsorships: [email protected] Instagram: https://www.instagram.com/empowerher_biz/ Amber Epperson | The Scented VineWebsite: http://www.thescentedvine.com LinkedIn: http://www.linkedin.com/in/amber-epperson Let’s Thrive—together!#BlackWomenEntrepreneurs #WomenInBusiness #EntrepreneurMindset #MoneyMindset #BusinessJourney #StartupStruggles #FirstFiveYears #EntrepreneurReality #WomenEntrepreneurs #BusinessGrowthTips #MindsetShift #FinancialHealing #BlackWomenInBusiness #SmallBusinessOwner #AuthenticEntrepreneurship #EmpowerHERPodcast #BusinessPodcast #WomenSupportingWomen #FounderStorySupport the show✨ Support the Podcast ✨  Become an EmpowerHER Insider for $10/month → HERE🌐 Visit website: www.empowerherbusiness.us 📧 For speaking & sponsorships: [email protected]  📱 Connect on Instagram: HERE @empowerher_biz Together, we’re helping women entrepreneurs thrive beyond Year Five!