EPISODE · Nov 14, 2022 · 59 MIN
Startup SEO During a Downturn w/ Eli Schwartz
from Content and Conversation: Organic Growth Insights from Siege Media · host Eli Schwartz, Ross Hudgens, Siege Media
Show Notes:00:40: Welcome, Eli Schwartz, Growth Advisor and author of Product-Led SEO1:42: How startups should think about SEO in a volatile environment3:31: Why startups should not do SEO7:17: Creating SEO ROI models for startups12:56: Why links aren’t the end-all be-all20:27: Learn from Eli’s SEO advisory toolset27:52: When and when not to implement SEO strategy30:22: Why differentiation in strategy is important42:24: How to use traffic as a metric44:32: Comparing SEO strategies: Amazon vs. Walmart54:00: How to survey users from a search standpoint58:01: Eli’s final tips, tactics, and recommendationsShow Links:Learn More About Eli SchwartzGet Eli’s Book: Product-Led SEOFollow Eli on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
Since appearing on Content & Conversation three years ago, Eli has kept busy. After leaving Survey Monkey as Director of Growth in 2019, Eli advised for top brands like WordPress, Gusto, and Coinbase, all while writing his first book — Product-Led SEO . In this episode, Eli and Ross discuss why SEO isn’t often the answer for startups. With many venture capital companies cutting back on budgets, Eli breaks down what startups should focus on instead and how devising your own strategy will ultimately get you to the other side.
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Startup SEO During a Downturn w/ Eli Schwartz
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