EPISODE · Jun 29, 2026 · 23 MIN
Startup Spotlight: Wilde Brands ft. Carmen Fadel
from Gen Z CPG · host genzcpgpodcast
In this episode of the Gen Z CPG Podcast, Carmen Fadel, VP of Marketing at Wilde Brands, shares her journey from agency work to building a leading protein snack brand. She discusses product innovation, marketing strategies, and insights into the future of protein snacking, emphasizing authenticity, consumer education, and brand consistency.
What this episode covers
In this episode of the Gen Z CPG Podcast, Carmen Fadel, VP of Marketing at Wilde Brands, shares her journey from agency work to building a leading protein snack brand. She discusses product innovation, marketing strategies, and insights into the future of protein snacking, emphasizing authenticity, consumer education, and brand consistency.
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Startup Spotlight: Wilde Brands ft. Carmen Fadel
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