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Mar 3, 2026 40 min

Startup Strategy in an AI-Driven World

from Measure Success Podcast

AI is accelerating innovation—but it is not a substitute for strategy. In this episode, Carl J. Cox speaks with Josh Carter, co-founder of Upstart Collective, about what founders must understand to build sustainable companies. Josh shares insights from working with early-stage startups, including why chasing trends weakens businesses and how defensible value is created. The conversation covers AI misuse, founder blind spots, customer discovery, fundraising realities, and why execution still separates winners from noise. This episode is a must-listen for founders, operators, and leaders navigating innovation pressure. Listen now and rethink how you build for long-term value. Josh's LinkedIn https://www.linkedin.com/in/joshuajcarter/ Josh's Website http://upstartcollective.org

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