Startups Are Harder Than Ever – Even with AI episode artwork

EPISODE · Jan 28, 2026 · 18 MIN

Startups Are Harder Than Ever – Even with AI

from NF-Twins · host Marc Leisner, Lucas Leisner

AI gave us the best tools to build fast—so why do startups feel harder than ever?In this episode (#141), the twins break down:The startup paradox: tech got better, but stress got worseWhy AI didn't simplify startups—it exposed underperformanceInference costs vs. SaaS costs and why it mattersWhy workflows beat wrappers in 2026The power of storytelling and creator-led distributionWhy being calm might be the new founder flexAnd how to survive running a marathon at Kenyan speed 🏃‍♂️💨Chapters:00:00 The Startup Paradox: Tools vs. Distribution01:49 The Role of Small Teams in Startups03:57 AI's Impact on Job Dynamics06:28 The Importance of Distribution in Today's Market09:18 Workflows and Efficiency in Startups11:47 The Changing Landscape of Founders14:49 The Marathon of Startup Life🎙️ This one’s for founders, creators, and operators navigating the new AI-powered startup battlefield.

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Startups Are Harder Than Ever – Even with AI

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