Stash Special: loyalty programs, well-made web shops, frictionless user experience

This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Special guests: Justin Kan, Archie Stonehill Youtube: https://youtu.be/pORGGWDAyUM Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ Stash blog post: https://dev.stash.gg/blog/mythbusting-app-stores-30-percent-or-more Agenda 00:00 Epic intro 03:02 Introduction of Guests 06:01 Pivot from Fractal to Stash 09:09 Apple's New Payment Guidelines 19:36 Apple's Fee Structure 25:09 Impact on Different Game Genres 27:06 Alternative Payment Processors 29:02 Cost of External Partners 31:24 Direct-to-Consumer Strategies 31:50 Introduction to No Bullshit Gaming Podcast 32:06 Implementing Incentives for Direct Consumer Channels 33:08 Designing Loyalty Programs 35:50 Driving Traffic to Web Shops 38:08 Creating Well-Made Web Shops 42:24 The Role of Stash in the Gaming Ecosystem 43:30 The Future of Stash and Game Developers --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Implementing incentives for direct consumer channels can drive engagement, reward loyalty, and increase retention.Designing loyalty programs that offer a variety of discounts, time-based offers, loyalty tiers, and exclusive content can enhance the overall user experience.Driving traffic to web shops can be achieved through effective search engine optimization, on-page SEO, and conversion optimization.Creating well-made web shops involves providing a frictionless user experience, seamless account linking, and a focus on enhancing the game experience.Stash aims to be a white label experience that helps game developers own the customer relationship and avoid platform intermediation.The future of Stash lies in providing excellent experiences and giving game developers the freedom to switch platforms if desired. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://lancaric.me/11-mobile-user-acquisition-tips-q1-version-24 Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes