EPISODE · Mar 18, 2026 · 39 MIN
State of Google Business Profile 2026: Impressions Are Down 54%—But Actions Aren’t
from The Near Memo · host Greg Sterling, Mike Blumenthal & David Mihm
Send us Fan MailGoogle Business Profile impressions are dropping fast—but conversions aren’t.In this Near Memo episode, Greg Sterling, Mike Blumenthal, and Adam Dorfman unpack BirdEye’s latest data and explore what’s really changing in local search.From AI Overviews and LLM-driven discovery to Google’s new Ask Maps interface, they examine how search behavior is shifting—and why Google still controls the final decision point.They also dig into:Category vs brand search behaviorIndustry-level engagement differencesThe evolving role of reviews in AI-driven resultsApple Maps as a quiet challengerIf you’re trying to understand how AI is reshaping local SEO, this episode connects the dots.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
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Send us Fan Mail Google Business Profile impressions are dropping fast—but conversions aren’t. In this Near Memo episode, Greg Sterling, Mike Blumenthal, and Adam Dorfman unpack BirdEye’s latest data and explore what’s really changing in local search. From AI Overviews and LLM-driven discovery to Google’s new Ask Maps interface, they examine how search behavior is shifting—and why Google still controls the final decision point. They also dig into: Category vs brand search behaviorIndustry-lev...
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State of Google Business Profile 2026: Impressions Are Down 54%—But Actions Aren’t
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