State of LinkedIn 2026, Live Streaming, & the Future of B2B Content | ft. Morgan J Ingram

LinkedIn is changing… and what's next for the platform? How do you stay relevant?In this week's episode, we ditched the usual pod format and had an honest conversation on LinkedIn with Morgan J Ingram (194k followers on LinkedIn) and the AMP Social team to talk about the future of LinkedIn and where B2B livestreaming fits in.More in the episode:Why livestreaming builds credibility in B2BWhat makes live content more engaging and relatableThe problem with posting more on LinkedInWhy IRL events are making a comebackIf you want to build a content strategy that's ready for where B2B is heading, tune in. 🎧#LinkedIn #LinkedInTips #B2BMarketing #Livestreaming #ContentMarketing--Timestamps: 0:00 - Intro1:26 - The state of LinkedIn right now2:48 - How Muffins with Morgan started6:00 - What makes a live stream actually work9:46 - Live streaming culture and parasocial connection14:31 - Live commerce in China17:15 - Why IRL events are making a comeback22:52 - Niche consistency and showing up on camera27:38 - The LinkedIn grind is getting old30:16 - Goodhart's Law and LinkedIn engagement32:00 - Is LinkedIn still worth it?35:44 - LinkedIn going mainstream39:00 - LinkedIn's video push and ghost views43:44 - Outro