State of Origin fever drives fan spending spree

State of Origin results significantly influence fan spending behaviour, with 23% of supporters likely to spend more if their team wins and 7% spending more after a loss. Research from ING shows fans attending the game spend an average of $371 on tickets, food, drinks and celebrations. Gen Z and millennials are particularly prone to emotion-driven spending during State of Origin matches.See omnystudio.com/listener for privacy information.