State of the Docs 2025: Insights from GitBook - Discussion with Addison Schultz

We discuss findings from GitBook's "State of the Docs" report (2025), for example that 90% view documentation as crucial for purchases, yet 40% of those interviewed don't track its performance. We talk of speeding up API integration, and GitBook's focus on refining adaptive and personalized documentation features, then address avoiding tunnel vision and keeping discoverability for users, underscoring the ongoing innovation in the field. Bio: Addison Schultz is a web developer & designer working and living in Tokyo, Japan. He leads the developer relations team at GitBook, a tool for technical teams to document their products and APIs. He's been working the last 7 years on collaborative tooling, worked with some of the world’s leading design and development companies, providing product teams with advice and industry advice on how teams can build better products, faster.References: https://www.stateofdocs.com/2025/https://gitbook.com/docs/https://apithedocs.org/ai-docs-online-2025