State of the Senior Market 2026

The Friday Five for February 20, 2026: TikTok USDS Update Apple Announces Video Podcasts Tide Launches Evo Detergent The Burden of Prior Authorization State of the Senior Market 2026   Register to Attend Craig Ritter’s 2026 State of the Senior Market!   Get Connected: 🤝Register with Ritter Insurance Marketing – the FMO that powers the Agent Survival Guide Podcast! 📧Connect with the Ritter Insurance Marketing Sales Team Near You! 💌Send feedback, questions, and topic suggestions to [email protected] or call 1-717-562-7211 and leave a voicemail.   TikTok Making Its Way Back to the Top? “Top Apps.” Appfigures.com, Appfigures, https://appfigures.com/top-apps/ios-app-store/united-states/iphone/top-overall. Accessed 18, Feb. 2026. “Top Apps.” Appfigures.com, Appfigures, https://appfigures.com/top-apps/google-play/united-states/top-apps. Accessed 18, Feb. 2026. "Top Photo & Video Apps." Appfigures.com, Appfigures, https://appfigures.com/top-apps/ios-app-store/united-states/iphone/photo-and-video. Accessed 18, Feb. 2026. "Top Social Apps." Appfigures.com, Appfigures, https://appfigures.com/top-apps/google-play/united-states/social. Accessed 18, Feb. 2026.   Apple Announces Video Capabilities for Podcasts App: “Apple introduces a new video podcast experience on Apple Podcast.” Apple.com, Apple, 16 Feb. 2026, https://www.apple.com/newsroom/2026/02/apple-introduces-a-new-video-podcast-experience-on-apple-podcasts/. Peters, Jay. “Apple’s Podcasts app will let you ‘seamlessly’ switch between audio and video shows.” Theverge.com, The Verge, 16 Feb. 2026, https://www.theverge.com/tech/879749/apple-podcasts-video-swap-hls-live-streaming. Vallese, Zach. “Apple takes on YouTube and Spotify with new video podcasting push.” Cnbc.com, CNBC, 16 Feb. 2026, https://www.cnbc.com/2026/02/16/apple-takes-on-youtube-and-spotify-with-new-video-podcasting-push.html.   The Burden of Prior Authorization: Cottrill, Alex, et al. “Examining the Potential Impact of Medicare’s New WISeR Model.” KFF.Org, KFF, 10 Feb. 2026, www.kff.org/medicare/examining-the-potential-impact-of-medicares-new-wiser-model/. Kirzinger, Ashley, et al. “KFF Health Tracking Poll: Prior Authorizations Rank as Public’s Biggest Burden When Getting Health Care.” KFF.Org, KFF, 2 Feb. 2026, https://www.kff.org/public-opinion/kff-health-tracking-poll-prior-authorizations-rank-as-publics-biggest-burden-when-getting-health-care/.   Tide Launches Evo Detergent Tiles: Clancy, Heather. “P&G goes wide with a waterless, plastic-free Tide.” Trellis.net, Trellis, 17 Feb. 2026, https://trellis.net/article/pg-water-plastic-out-of-tide-detergent/. Tyko, Kelly. “Tide makes its biggest laundry detergent change since pods.” Axios.com, Axios, 17 Feb. 2026, https://www.axios.com/2026/02/17/tide-evo-tiles-dry-laundry-detergent-launch. “Tide Unveils World-First Laundry Breakthrough: Introduction Tide evo, the Fiber-Detergent Tile.” Us.pg.com, Proctor & Gamble, 17 Feb. 2026, https://us.pg.com/newsroom/news-releases/Tide-Unveils-World-First-Laundry-Breakthrough-Introducing-Tide-evo-the-Fiber-Detergent-Tile/.   Recent Episodes of the Agent Survival Guide Podcast: 5 Takeaways from the CMS 2027 Marketplace Proposed Rule 2016 vs. 2026: The Insurance Edition CMS 2027 MA & Part D Advance Notice Q1 ACA Sales Calendar Q1 Medicare Sales Planner   Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://x.com/RitterIM and YouTube, https://www.youtube.com/user/RitterInsurance     Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ Threads, https://www.threads.net/@thesarahjrueppel  and Bluesky, https://bsky.app/profile/sarahjrueppel.bsky.social Not affiliated with or endorsed by Medicare or any government agency.