Status drives marketing

from The Marketing Companion · host Mark Schaefer

Mark Schaefer and Keith Jennings explore a vastly overlooked aspect of marketing -- status. While this may seem like a taboo topic, seeking status drives almost every aspect of our lives from where we live to our art, music, and brand devotion. Mark and Keith connect the dots between status and key cultural trends, especially the shifts we are seeing from Gen Z.

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This episode is 42 minutes long.

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This episode was published on November 7, 2022.

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