Stay Focused, Choose Wisely: How ANCA Supports 400+ Nature Centers on a Lean Budget

In this episode of On the Ground, host James Meisner sits down with Jen, Executive Director of ANCA — the national association representing over 400 nature centers across North America. Jen shares her journey from wildlife biologist to nonprofit leader, the lessons she's learned navigating membership organizations, and why nature centers are more vital than ever in today's screen-dominated world. From setting realistic fundraising goals to staying focused amid constant change, Jen offers honest, practical wisdom for any nonprofit leader trying to grow sustainably. Plus, she breaks down ANCA's biggest fundraising challenge — telling their impact story — and why storytelling may be their greatest opportunity yet.