Staying Ahead in International SEO: Embrace & Keep Track of Relevant Events - Sara Fernández Carmona

David and Sara discuss the importance of staying ahead in International SEO: embrace and keep track of market-relevant events.Talking points include:How do you ensure that you’re aware of every event?I can understand how an event can impact traffic and impressions, but how can an event impact rankings?Understanding user behaviour and intent - why is this particularly unique for international SEO?Spike in impressions but not followed by clicks - why was this and what can you do about it?Leveraging seasonal trends and opportunities - how do you plan?