Staying Ahead of the ISV Industry with Ed Grant

FULL SHOW NOTEShttps://podcast.nz365guy.com/83Brief background about Solgari and how the company came about Professional background – from corporate finance to IT, career highlights Setting a company on the right footing in the ISV industry Voice as a channel – what it is and the sophistication around what it is, and security level Choosing Microsoft over other big companies in the ISV industry Chat as a channel – tackling third-party solutions, working in the Asian market Go-to-market services – Microsoft’s involvement, segmenting your market, engaging with Microsoft partners and/or customer, Channel Integration Framework, Dynamics 365 integration Engaging with Microsoft – Should you engage with a Microsoft subsidiary or the head office? Engaging with the right partners Nature of AppSource listing – inquiry, trial version, etc. Ensuring good support for a trial user on AppSource – human touch + digital experience Perspective on where the future is going, specifically around AI Advice on somebody considering wanting to become an ISV with Microsoft RESOURCESSolgari FinTech Microsoft Go-To-Market Services Channel Integration FrameworkIf you want to get in touch with me, you can message me here on Linkedin.Thanks for listening 🚀 - Mark Smith