Staying Authentic While Growing Big with CorePower Yoga Co-founder Brandon Cox episode artwork

EPISODE · Aug 25, 2025 · 47 MIN

Staying Authentic While Growing Big with CorePower Yoga Co-founder Brandon Cox

from The Wise Effort Show

To be honest, I used to be a bit of a purist when it came to yoga—and I’ll admit, I was judgmental about CorePower. But then I tried it. Now I love it—for the heat, the community, the challenge. And I love it even more after getting to know Brandon Cox, its co-founder.Brandon started CorePower Yoga back in 2002, and he’s very rarely interviewed. You’re going to love this episode of The Wise Effort Show, where you’ll not only hear the story behind CorePower, but also get to know the good people behind it—and what you can expect if you’ve never tried itYou’ll also hear about why Brandon has branched out to Orange Theory and Restore Hyper Wellness, the values behind why he does what he does, and how the size of our grief is the size of our love.In This Episode, We Explore:Balancing authenticity and mass appealThe evolution of corepower yogaDetaching from the brand by letting go of egoThe importance of community and relationshipsSuggested Next Episode:Episode 122: The Future Of Wise Leadership With Dr. Emma SappäläRelated ResourcesGet enhanced show notes for this episodeBecome a Wise Effort Community memberSign up for my newsletterOrder my book, Wise Effort: How to Focus Your Genius Energy on What Matters Most, and receive special bonus gifts.Diana's EventsSee Diana at an upcoming eventConnecting With DianaSubscribe for free on Apple Podcasts and Spotify.Leave a 5-star review on Apple so people like you can find the show.Follow Diana on YouTube, Instagram, LinkedIn, Facebook, and Diana’s website.Thanks to the team, Craig and Ashley Hiatt, and Benjamin Gould of Bell & Branch for your beautiful music.Mentioned in this episode:Tell the Truth Salon Series You are invited to join me live in person or streaming online here in Santa Barbara to Tell the Truth Salon Series. This is something that I have been dreaming up for a while now. I want us to gather in person, online, and have real conversations, unedited, unscripted, with people who are change-makers in our world, but also to uncover our own inner truths. https://drdianahill.com/salonTell the Truth Salon Series

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Staying Authentic While Growing Big with CorePower Yoga Co-founder Brandon Cox

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This episode was published on August 25, 2025.

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To be honest, I used to be a bit of a purist when it came to yoga—and I’ll admit, I was judgmental about CorePower. But then I tried it. Now I love it—for the heat, the community, the challenge. And I love it even more after getting to know Brandon...

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